I embarked on secondary Research
to delve deeper into understanding the intricacies of the problems plaguing the career counselling industry.
I embarked on secondary Research
to delve deeper into understanding the intricacies of the problems plaguing the career counselling industry.
THE PROCESS
I conducted secondary research by doing the following activities.
I conducted secondary research by doing the following activities.
Demographic Study
Demographic Study
Comparative Study & Benchmarking
Comparative Study & Benchmarking
Current Audience Mental Model
Current Audience Mental Model
Demographic study
Demographic study
THE PROCESS
Demographic study was done to collect quantitative and qualitative information from target audience base to define focused demographic profiles which augmented further research activities.
Demographic study was done to collect quantitative and qualitative information from target audience base to define focused demographic profiles which augmented further research activities.
5 different demographic profiles of students and professionals were identified from the data.
Next, I conducted a Comparative study and Benchmarking by studying all other businesses that were offering career counseling services in the country.
Next, I conducted a Comparative study and Benchmarking by studying all other businesses offering career counseling services in the country.
THE PROCESS
I established qualification criteria to evaluate all competitors and shortlist only those that were relevant to my problem statement. The criteria included
I established qualification criteria to evaluate all competitors and shortlist only those that were relevant to my problem statement. The criteria included
Monthly visits
Online availability of services
Career counselling for professionals.
Monthly visits
Online availability of services
Career counselling for professionals.
Monthly visits
Online availability of services
Career counselling for professionals.
THE PROCESS
5 competitors were selected from a pool of 13 players working in the career counseling market based on the identification criteria established above.
THE PROCESS
Benchmarking criteria metrics were established through quantitative and qualitative studies of competitors’ data.
Benchmarking criteria metrics were established through quantitative and qualitative studies of competitors’ data.
Quantitative and qualitative data for the study was captured from the market research.
Quantitative and qualitative data for the study was captured from the market research.
Website analytics data was captured through online web analytics tools such as Similar web.
Website analytics data was captured through online web analytics tools such as Similar web.
THE PROCESS
As a part of the Qualitative study, prominent features in the competitor websites/apps were identified from user reviews on the Play Store and google reviews.
THE PROCESS
Key features from the existing competitors were identified and benchmarked utilizing customer reviews and market information.
Key features from the existing competitors were identified and benchmarked utilizing customer reviews and market information.
Note
Feature present
Feature not present
Feature benchmarked
THE PROCESS
The mental model of the current audience was identified from the user flow of the benchmarked features. Each feature flow was further analyzed for usability through expert participatory review.
Some of the user flows analyzed are shown below.
Lets create excellent work!
CONTACT
vikassethi2007@gmail.com
91-96546 65889
SOCIALS
vsdesigns.com
Lets create excellent work!
CONTACT
vikassethi2007@gmail.com
91-96546 65889
SOCIALS
vsdesigns.com
Lets create excellent work!
CONTACT
vikassethi2007@gmail.com
91-96546 65889
SOCIALS
vsdesigns.com
THE PROCESS
The mental model of the current audience was identified from the user flow of the benchmarked features. Each feature flow was further analyzed for usability through expert participatory review.
Some of the user flows analyzed are shown below.