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Work

About

Resume

Contact

Work

About

Resume

Contact

I embarked on secondary Research

to delve deeper into understanding the intricacies of the problems plaguing the career counselling industry.

I embarked on secondary Research

to delve deeper into understanding the intricacies of the problems plaguing the career counselling industry.

THE PROCESS

I conducted secondary research by doing the following activities.

I conducted secondary research by doing the following activities.

Demographic Study

Demographic Study

Comparative Study & Benchmarking

Comparative Study & Benchmarking

Current Audience Mental Model

Current Audience Mental Model

Demographic study

Demographic study

THE PROCESS

Demographic study was done to collect quantitative and qualitative information from target audience base to define focused demographic profiles which augmented further research activities.


5 different demographic profiles of students and professionals were identified from the data.

Next, I conducted a Comparative study and Benchmarking by studying all other businesses that were offering career counseling services in the country.

Next, I conducted a Comparative study and Benchmarking by studying all other businesses offering career counseling services in the country.

THE PROCESS

I established qualification criteria to evaluate all competitors and shortlist only those that were relevant to my problem statement. The criteria included

I established qualification criteria to evaluate all competitors and shortlist only those that were relevant to my problem statement. The criteria included

Monthly visits

Online availability of services

Career counselling for professionals.

Monthly visits

Online availability of services

Career counselling for professionals.

Monthly visits

Online availability of services

Career counselling for professionals.

THE PROCESS

5 competitors were selected from a pool of 13 players working in the career counseling market based on the identification criteria established above.

THE PROCESS

Benchmarking criteria metrics were established through quantitative and qualitative studies of competitors’ data.

Benchmarking criteria metrics were established through quantitative and qualitative studies of competitors’ data.

Quantitative and qualitative data for the study was captured from the market research.

Quantitative and qualitative data for the study was captured from the market research.

Website analytics data was captured through online web analytics tools such as Similar web.

Website analytics data was captured through online web analytics tools such as Similar web.

THE PROCESS

As a part of the Qualitative study, prominent features in the competitor websites/apps were identified from user reviews on the Play Store and google reviews.

THE PROCESS

Key features from the existing competitors were identified and benchmarked utilizing customer reviews and market information.

Note

Feature present

Feature not present

Feature benchmarked

THE PROCESS

The mental model of the current audience was identified from the user flow of the benchmarked features. Each feature flow was further analyzed for usability through expert participatory review.

Some of the user flows analyzed are shown below.

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Lets create excellent work!

Email me

CONTACT

vikassethi2007@gmail.com

91-96546 65889

SOCIALS

LinkedIn

Twitter (X)

Medium

vsdesigns.com

Lets create excellent work!

Email me

CONTACT

vikassethi2007@gmail.com

91-96546 65889

SOCIALS

LinkedIn

Twitter (X)

Medium

vsdesigns.com

Lets create excellent work!

Email me

CONTACT

vikassethi2007@gmail.com

91-96546 65889

SOCIALS

LinkedIn

Twitter (X)

Medium

vsdesigns.com

THE PROCESS

The mental model of the current audience was identified from the user flow of the benchmarked features. Each feature flow was further analyzed for usability through expert participatory review.

Some of the user flows analyzed are shown below.

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